Unpacking the Realtor Brand

Listen in to discover the difference between being a “Realtor®” and a real estate agent, and why we no longer will build our identity around the “Realtor®” title. While we’re still part of the National Association of Realtors (NAR) so that we have access to the tools and systems we need to serve our clients, we’re questioning the necessity of the mandatory associations, at the local, State, and National levels.

A big sticking point for REC is that our dues are often used to fund lobbying that doesn’t align with our values. From Paige nearly being pushed out of a meeting for raising affordable housing questions to the broader way these organizations operate, we unpack what doesn’t sit right and what we’re doing instead. REC is about building a better real estate company and better Agents, focused on transparency, collaboration, and the consumer experience. 

View the full episode HERE!

Extras:
Twin Cities YIMBY
What it actually feels like to work with REC
The REC Difference
No Dual Agency!
Retainer Option
Dollars and Sense

Thank you to our Sponsors!
Taylor Hall @ Evergreen Collective
Matt Berna @ Bell Bank Mortgage
Ben Feldman @ Active Insurance Solutions