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The REC DifferencePublished May 21, 2025
REC Difference :: DIY the Sale of your Home?

Selling Your Home on Your Own? Here’s How REC’s Seller Facilitation Can Help.
Deciding to sell your home without a Realtor can be an empowering choice. You save on commission fees and take full control of the process. At The Real Estate Collaborative (REC), we understand that some sellers have the time, energy, and confidence to navigate the sale independently. That’s why we created our *Seller Facilitation* service—a unique approach designed to support you while you lead the way.
What Is Seller Facilitation?
Seller Facilitation is a middle ground between going it completely alone and hiring full representation. With this option, REC does not act as your agent or advisor, nor do we negotiate on your behalf. Instead, we provide the tools, resources, and guidance you need to manage the sale yourself. We’re here to help you stay organized, understand the process, and keep things moving smoothly—without taking over.
Real Success Stories
So far, we’ve helped three sellers through Facilitation with great results. One seller chose to switch to full representation partway through, appreciating the added support. The other stayed the course and is now eagerly awaiting closing day this June. The other one already had the Buyer and REC assisted with the paperwork and getting the sale through closing. We’ll be sharing video interviews soon to give you a firsthand look at their experiences.
Is Seller Facilitation Right for You?
Selling a home can be an emotional journey. It requires clear-headed negotiation and the ability to handle unexpected challenges calmly. This is where many sellers find value in working with a Realtor—someone who acts as a “shock absorber” during tough negotiations, keeping emotions in check and focusing on the best outcome.
Before choosing Facilitation, be honest with yourself about your comfort level in negotiating and managing the sale independently. If you feel confident and ready, Facilitation offers a flexible, cost-effective way to sell your home with REC’s support in the background.
The Best Part? Flexibility to Switch.
One of the biggest advantages of our Facilitation process is that you’re never locked in. If at any point you find the process overwhelming or want more hands-on help, you can switch to full representation. We’ll work with you to negotiate fair compensation based on where you are in the sale. This flexibility ensures you have the support you need, when you need it.
At REC, we’re committed to radically reimagining real estate—making it more collaborative, transparent, and tailored to your needs. Whether you choose to sell on your own with Facilitation or with full representation, we’re here to help you find the path that works best for you.
Seller Facilitation v Full Representation :: A side-by-side Comparison
Reach out to us at hello@therecollab.com or call +1 651-412-3765. We are here to make your home purchase or sale a transparent and successful experience.
REC. Real Estate. Radically Reimagined.